Merchant Services Just Make Sense for Online Businesses

July 8th, 2008 by jim.pipeline

I have an online business and people are constantly asking me the secret to making customers happy. And I tell them there really isn’t a secret – it’s just a matter of thinking like a consumer. When I go shopping I want to find what I want, when I want it at a price that I think it fair. And I want as easy and pleasant a shopping experience as possible. If you can do those things for me you will have me as a customer. It’s like when I started my Internet business. I debated whether or not to take on the expense of credit card online processing, so I did some homework and found that 80 percent of everything bought online is paid for using a credit card. And I also found out that people tend to spend more when they shop over the ‘net and know they will be paying using their credit card. But the clincher was I thought about all the times I shopped online and realized that I paid by credit card every single time. That was enough to convince me to add merchant services. So there’s my secret.

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